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A press release, news release, media release, press statement or
video release is a written or recorded communication directed at
members of the news media for the purpose of announcing something
ostensibly newsworthy. Typically, they are mailed, faxed, or
e-mailed to assignment editors at newspapers, magazines, radio
stations, television stations, and/or television networks.
Commercial press release distribution services are also used.
The use of press releases is common in the field of public
relations (PR). Typically, the aim is to attract favorable media
attention to the PR professional's client and/or provide publicity
for products or events marketed by those clients. A press release
provides reporters with an information subsidy containing the
basics needed to develop a news story. Press releases can announce
a range of news items, such as scheduled events, personal
promotions, awards, news products and services, sales and other
financial data, accomplishments, etc. They are often used in
generating a feature story or are sent for the purpose of
announcing news conferences, upcoming events or a change in
corporation.
